AI Revenue Operations · for Law Firms

The AI CMO for law firms.

Lexaren unifies strategy, SEO, content, intake, and attribution into a single operating system — so partners see real ROI, not agency dashboards.

Built by founders from AI systems, legal technology, and growth software.

Live data · synced 2m ago
Overview · last 90 days
Marketing performance
Practice: PI Compliance 98
Qualified pipeline
$2.41M
+18.6%
Cost / signed case
$612
−24%
Intake → Retained
34.8%
+6.2 pts
Avg. response time
4m 12s
−61%
Attribution
Signed cases by channel
OrganicPaidReferral
Wk 11 · Organic
142 signed · $1.14M
W1W3W5W7W9W11W13
Recommendations
AI Copilot4 new
  • Shift $4.2k from PI display ads → high-intent SEO cluster
    Projected: +$186k pipeline · 21d
  • Rewrite 7 intake confirmation flows to recover 23 leads / mo
    Source: missed-call analysis
  • Add jurisdiction schema to 41 practice-area pages
    SEO Intelligence · est. +14% impressions
  • Pause underperforming "Best lawyer near me" keyword group
    −$1.1k spend, neutral pipeline
Intake
Conversion funnel
Last 30d
Site visits48,210
Form starts3,182
Intake calls1,094
Signed cases381
Governance
Compliance signals
98 / 100
  • Texas Bar — testimonial requires disclaimer
    3 landing pages · auto-fix available
  • ABA Rule 7.1 — claims verified
    216 ad creatives scanned
  • Conflict checks integrated with Clio
    No conflicts in last 30 days
One workspace · Eight modules · Built for legal
Connects with the tools firms already run
GA4Google AdsClioMyCaseFilevineLawmaticsGoHighLevelHubSpotCallRailSalesforceLitifySearch ConsoleGA4Google AdsClioMyCaseFilevineLawmaticsGoHighLevelHubSpotCallRailSalesforceLitifySearch Console
The fragmentation problem

Four vendors. Four dashboards. One unanswered question.

Legal marketing is built on a stack of disconnected vendors — each optimizing their slice, none accountable for the only number that matters: signed cases.

SEO agency
+38% organic traffic

“Rankings are up across all practice areas.”

PPC agency
−12% CPC

“Click-through rates are above benchmark.”

Intake team
247 missed calls

“We’re short-staffed on evenings and weekends.”

Partners
?? signed cases

“So… is any of this actually working?”

no unified attribution layer
Lexaren

The connective tissue between strategy, channels, intake, and revenue — so partners stop reading agency reports and start reading the business.

See the platform
The platform

One operating system. Eight modules. Built for legal.

Every module talks to every other module — so a keyword ranking, an ad spend, a missed call, and a signed case live in the same graph.

01 · Strategy

AI Marketing Audit

A full-stack diagnostic of your firm's marketing posture — channels, content, intake, attribution, and compliance — in hours, not quarters.

From audit → roadmap in 72 hours
Firm health
v4 · 312 signals
Channel mix
78
Local SEO depth
64
Intake conversion
41
Attribution coverage
23
Compliance posture
92
02 · Channels

SEO Intelligence

Practice-area & jurisdiction-aware ranking, content gaps, and schema coverage — graded against the firms you actually compete with.

Local + national in one view
Top opportunity
+212 vol
“mass tort lawyer + Texas
Rank
#14
+6
Difficulty
42
med
Est. signed
3 / mo
+1.2
Cluster: 7 pagesDraft outline →
03 · Channels

AI Content Copilot

Practice-area briefs, landing pages, and ad creative drafted with your firm's voice and verified against bar-association rules before publish.

Drafts ready for partner review
Brief
AI draft
Landing page: “What to do after a Houston truck accident”
  • Audience: passengers in commercial-vehicle incidents
  • Schema: LegalService · serviceType · areaServed
  • Disclaimers: TX Bar Rule 7.04 inserted
  • Internal links: 6 candidate cluster pages
04 · Revenue

Attribution & ROI

Multi-touch attribution from first impression to signed retainer — tied back to channel spend, intake source, and matter value.

Pipeline-grade reporting for partners
First touch → signed
28 touches avg.
OrganicPaidReferralDirectIntakeSigned
38%
Organic
31%
Paid
19%
Referral
12%
Direct
05 · Revenue

Intake & Lead Tracking

Every call, form, and chat captured, scored, and routed — with response-time SLAs and after-hours recovery.

Recover 1 in 4 missed leads
Last hour
Anonymous · 832-***-4119
2:14 AM · captured
91
C. Mendez · web form
1:08 PM · routed
76
!
Anonymous · 713-***-9008
9:47 AM · missed
06 · Channels

Campaign Insights

Ad spend, creative performance, and audience response — read in plain English, with the next action already drafted.

Weekly partner-ready briefs
Weekly brief
May 21

Paid spend produced 31% of signed cases this week. Best creative: “Hurt at work?” driving $94 per qualified lead.

Next action: scale top creative +40%
07 · Governance

Compliance-Aware Marketing

ABA Rule 7 and state-bar rules encoded as policy — every ad, landing page, and testimonial scanned before it ships.

Approved by default
Policy
Passing
ABA Rule 7.1216 / 216
TX Bar 7.043 to review
CA Rule 1-40088 / 88
08 · Strategy

Growth Recommendations

Lexaren proposes the next 5 highest-leverage moves — sized by pipeline impact, scored by confidence, and ready to assign to a human or an agent.

A growth team that never sleeps
This week · top 3 of 14
Confidence calibrated to firm history
Launch jurisdiction-specific landing cluster (TX, FL, GA)
Impact: +$420k pipeline
Rebuild missed-call recovery flow with 2-min SLA
Impact: +38 signed / qtr
Reallocate $7.4k from display retargeting → search intent
Impact: +22% ROAS
How it works

From scattered data to a growth plan in 72 hours.

No data warehouse to build, no agency to brief, no reporting team to hire. Connect your stack and Lexaren does the rest.

01

Connect your firm

GA4, Google Ads, Search Console, your CRM (Clio, MyCase, Filevine, Litify, Salesforce), call tracking, and your website — connected in under 30 minutes.

Read-only by default · SSO · SOC 2 ready
02

Lexaren reads your system

Within hours, Lexaren has graded every channel, mapped every keyword, audited every landing page, and reconstructed your intake-to-signed funnel.

312 signals scored · zero analyst hours
03

Get a growth plan, not a dashboard

Recommendations ranked by pipeline impact, drafted into briefs, sent to humans or autonomous agents — and reported back to the partners in plain English.

Reviewed by partners. Executed by Lexaren.
Sources

Everything plugs in. Nothing gets re-keyed.

Analytics
GA4 + Search Console
Channels
Google Ads + Microsoft Ads
Channels
Meta + LinkedIn
Case management
Clio · MyCase · Filevine
CRM / intake
Lawmatics · Litify
Calls
CallRail · CallTrackingMetrics
Our approach

Why legal marketing needs a different stack.

Generic marketing platforms grade firms against e-commerce sites. Bar rules, jurisdictional content, fee-shifting cases, conflict checks — none of it fits.

Built by founders from
AI systems · legal technology · growth-focused software
Generic marketing tools
Lexaren
  • Optimizes for traffic, leads, and clicks
    Optimizes for signed cases and matter value
  • Treats every industry the same
    Encodes ABA + state bar rules as first-class policy
  • Reports per-channel, in isolation
    Unified attribution from impression → retainer
  • Recommendations require a marketing analyst to action
    Recommendations arrive as briefs ready for partner review
The team

Built by founders who’ve been on both sides of the brief.

A lawyer who’s shipped legal tech, and an AI researcher who’s shipped models. Lexaren is the system they wished existed when they were inside firms.

Nima Ab

Co-founder · CEO
Strategy, product, and go-to-market

Legal operator with an LLM from the Peter A. Allard School of Law at UBC and a repeat legal-tech founder. Nima leads strategy, product, and how Lexaren goes to market with law firms.

  • LLM · Allard Law (UBC)
  • Repeat legal-tech founder

Reza Rajabli

Co-founder · AI & Engineering
AI systems, product engineering, and infrastructure

AI researcher (PhD, McGill) and repeat legal-tech co-founder. Reza leads Lexaren’s AI systems — from the intelligence layer to the data pipelines that power every recommendation.

  • PhD · McGill University
  • Repeat legal-tech co-founder

Backgrounds spanning legal practice, applied AI research, and growth-stage SaaS — building the layer between marketing and revenue that the legal industry has been missing.

Email Nima
The next 36 months

A marketing operating system built for the way law firms actually grow.

Unified attribution. An intelligence layer trained on the legal industry. Autonomous agents that execute the next move — supervised, audited, and accountable to a single number: signed cases.

Unified attribution graphLegal-domain intelligenceAutonomous growth agentsBar-rule-aware executionPartner-ready reporting
Early access · limited cohort

Join the first cohort
of firms running on Lexaren.

We’re onboarding a small group of plaintiff and corporate firms in 2026. Cohort members get hands-on setup, founder access, and lifetime pricing.

  • 30-minute onboarding · no data warehouse required
  • Audit + roadmap delivered within the first week
  • Direct line to the founding team
Request access

Tell us about your firm

Read-only access · we will never email you marketing copy.
FAQ

Common questions, answered.

Have something specific to your firm? Email nima@lexaren.com — replies are signed by a human.

Is Lexaren a replacement for our SEO and PPC agencies?
Not necessarily. Lexaren is the layer that gives partners a single, accurate view of what every channel is producing — and tells your agencies what to do next. Many firms keep their agencies and use Lexaren to direct and audit them. Others move execution in-house once Lexaren is in place.
Where does our data go, and who can see it?
Your data stays in a dedicated workspace, accessed read-only by default. Lexaren is built with SOC 2 controls and supports SSO. Partners decide which integrations connect and which team members see what.
How is this different from a generic marketing platform?
Generic platforms grade you against e-commerce. Lexaren encodes ABA Model Rules, state-bar advertising rules, and jurisdiction-specific content patterns as first-class policy — and ties everything back to a single number: signed cases.
What size firms is this built for?
The first cohort is focused on plaintiff firms and corporate practices in the 5 – 200 attorney range. Solo firms and AmLaw 100 are on the roadmap.
How long does setup take?
Connection takes under 30 minutes. The first audit and roadmap land within 72 hours. Most firms see their first executed recommendation within two weeks.
How are you pricing this?
Cohort members get founding-customer pricing. Lexaren is sold as a flat platform fee — not a percentage of ad spend — so our incentives stay aligned with partner ROI.